Haus Labs by Lady Gaga B Structural Volumizing and Lengthening Mascara

What it is: A biotech-enhanced mascara that delivers 5X fanned-out volume that’s nourishing and lengthening, not clumpy or flaky.

Formulation Type: Volumizing, Curling, Lengthening

Benefits: Long-wearing

Highlighted Ingredients:
- Vegan B-Silk™: A bio-engineered polypeptide that wraps lashes in an invisible, web-like matrix for soft, flexible hold and buildable volume while strengthening lashes.

- Rice Protein: Helps to promote hair health.

- Panthenol: Derived from vitamin B5, helps to condition and nourish.

Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This is a volumizing mascara that’s good for your lashes. The world’s first vegan B-Silk™ powered formula, designed to deliver major lash volume and length with a fortifying coat that strengthens with continued use. It helps you achieve weightless, lifted lashes that last 12 hours and is easy to build and remove.

Clinical Results: In a third-party consumer perception study of 100 participants ages 18-55:

Immediately after 1 use:

- 91% agree this mascara does not clump

After 12 hours:

- 95% agree mascara is long-wearing and lashes stayed lifted.

- 92% agree mascara feels weightless

After 4 weeks:

- 96% agree lashes feel conditioned with continued use.