Milk Makeup Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide

What it is: An award-winning longwear gel makeup primer that grips makeup for up to 12 hours and hydrates with hyaluronic acid and niacinamide for a dewy finish.

Finish: Radiant

Formulation: Lightweight, Gel

Skin Type: Normal, Dry, and Combination

Highlighted Ingredients:

- Blue Agave Extract: Grips makeup to prevent melting, fading, and caking.

- Hyaluronic Acid and Niacinamide (Vitamin B3): Boost hydration to visibly smooth uneven texture.

- Aloe Water + Hemp-derived Cannabis Seed Extract: Provide additional boost of hydration to lock in moisture.

Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.

What Else You Need to Know: This first-of-its-kind grippy (not sticky!) silicone-free primer combines active levels of skincare like hydrating hyaluronic acid & glow-boosting niacinamide with makeup-gripping blue agave extract, so makeup goes on smooth and lasts all day. No patchiness. No heavy feel. Just a dewy glow.

Clinical Results: In a consumer perception study with 15 people in a 12-hour period:

-100% said makeup lasted longer

-100% said skin has a healthy-looking glow

-100% said skin feels more hydrated